MAT Electrics - Alder and Alder

MAT Electrics is an established electrical contractors, with experience of large commercial projects, like schools and retail spaces, as well as smaller domestic projects.

In a competitive sector, MAT wanted to raise their profile, and increase their opportunities for involvement in bidding for larger contracts. They wanted more opportunities to demonstrate their skills and experience in planning, as well as implementing, complex commercial projects.

We worked with MAT to define their brand – to understand the purpose and values that drove the business – so we could create a visual identity to reflect that. The brand development involved applying that identity to all of their literature and stationery. At the heart of the visual identity was a logo that demonstrated their confidence and ambition, and equipped them for negotiating the challenges that have faced the construction sector since 2008.