Logo Tax: Are you ready?
Logos are a powerful tool in business, and the Government recognises that – that’s why they’re introducing a Logo Tax. Today, 1st April, a pilot scheme is launching in the South West of England, that will assess the quality of company logos. Any logos that are considered ‘sub-standard’ will be subjected to a tax, until that logo is improved.
If you haven’t heard about this, we’re not surprised. It barely got a mention in George Osborne’s Budget, and with all the talk about the EU Referendum, the Logo Tax has kept a low profile. But the pilot scheme starts today, 1st April.
Details of the scheme are scarce, but we found some information tucked away on the internet. A short statement, written by Joe Kerr, a junior Minister at the Department for Business, Innovation and Skills, did shed some light on how the assessment process will work. The Department for Business, Innovation and Skills have commissioned a software programme that can scour the internet, analysing logos on company websites and assessing their quality.
The software – the Logo Analysis Review Formula (LARF) – rates each logo on a scale of 1-10. Anything below scoring 5 or below will be subject to the tax, which becomes payable immediately. Any logo using Comic Sans typeface scores -1, and carries an extra penalty of 100 hours Community Service for the Managing Director of the company, and the designer who created the logo.
If you want more information on the Logo Tax and how it might impact your business, we have created a page on our website with everything you need to know. Just visit: www.alderandalder.co.uk/logo-tax-april-fool