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How to write a logo design brief

Your logo is a powerful communication tool for your organisation. Whether you’re designing your first logo, or updating your current one, it’s important to get it right. But a good logo needs a good design brief, and that’s your job. To help you do that we have used our experience to create a simple guide to writing the perfect logo design brief. We tell you the ten questions you need to answer, in order to describe the personality of your organisation and the job you need your logo to do. We hope you find it useful. Download your Logo Design Brief today.

Our guide will help you to:
• Understand what a logo designer needs to know
• Clearly describe what you need
• Focus your thoughts and requirements
• Give you a simple structure to follow
• Save time writing a brief

Download our guide to writing a Logo Design Brief today.


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Why is a logo important?

Your logo is a visual signature for your organisation, an opportunity to differentiate yourself from your competition and make you attractive to your target audience. Your logo is your introduction to the world – it will often be the first thing your target audience see – so it’s important to get it right. Download our guide >

When should you change your logo?

There are two situations when you should consider making a change to your logo: when there is a change within your organisation, or when there is a change within your sector. Your logo should be a reflection of your organization, so that it can help you to tell your story. So if your organisation is going through some changes, maybe your logo should too. Download our guide >

Where do you start?

There are three questions you need to ask yourself at the start of a logo design project. Why do we need a new logo? What message do we want the new logo to communicate? Who is our message aimed at? The answers to these questions form the foundation for the project and will help you to find a logo that makes a real impact for your organisation. Download our guide >


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