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At Alder and Alder we want to help you turn your passion into success. We want to help you start new businesses, design new logos, launch new products, raise your profile, stand out from competitors, break into new markets… do whatever you need to do to make your enterprise a success. To make that easier we’re gathering together some of our knowledge and expertise and putting it into the documents listed below. Help yourself – they’re all free!

All you need to do is complete the form below, tick the documents you want – there’s no limit – and then you’ll be able to download the PDFs.


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Please use the text box below if you have any questions, or if there’s any more information about your organisation you would like to share with us.

Now select the documents you want to download. There’s no limit, choose as many as you want!

Guides: Logo Design Brief
Startups: Launch Pad - Logo Design