Brand tip: Go and find them
When it comes to your customers, you have to go and find them. Don’t wait for them to come to you. There will always be an exception, but generally speaking, [...]
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Brand tip: Keep it simple
I’ve just read an interesting article in Marketing Week, about brand communication, or simplicity in brand communication, to be more precise. (You can find the article here). It gives the [...]
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Brand tip: Does your logo work?
There’s been a couple of really interesting pieces about logo design in the design press recently. In the latest edition of Creative Review they’ve chosen their Top 20 – not [...]
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Brand tip: You, and only you
In business, when someone wants what you sell, you want them to think of you, and only you. You want to be first choice. So how do you do it? [...]
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The Artist: A lesson in communication
Answer the question
Loud and clear: Brand communication