Public services are under increasing pressure, and price-led private sector providers are struggling to cope. Consumers are growing skeptical of ‘big business’ and increasingly looking for companies that operate on a human level and stand for something more meaningful than profit. Digital technology continues to influence expectations, as users demand an increasingly personalised service. The impact of Brexit remains unknown, but it is certain to affect access to customers, suppliers, funding and staff.
Change is all around us, and undoubtedly brings challenges, but it also brings opportunities. It brings the opportunity to do something different. Something new. Something better.
Social enterprises have the opportunity to be the change and bring the solution. But to win a new audience you have to explain why you are the solution. Our guide, Time For Change, has been produced in partnership with Social Enterprise Mark CIC. It explains, in three stages, the importance of branding for social enterprises. We hope you find it useful!
Time For Change: A guide to branding for social enterprises
The aim of first stage is to bring clarity, so you can communicate clearly. To do this you need to be able to define your ‘purpose’ and identify your audience. This will help you to communicate more effectively and efficiently.
The Brand Design stage is all about developing your message, and the tools you need to communicate it. Your message is built upon your purpose, but it needs the flexibility to engage different audiences, through different channels.
The final stage is to bring your brand to life and deliver your message to your stakeholders. In this guide we look at the importance of understanding the brand experience and how to influence it, so you can create a competitive advantage.
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