A Brand Review may be part of a larger branding project, where it forms one element of the brand definition stage of the project. But a Brand Review can also be a stand alone activity. In this situation it is often delivered as part of a wider strategic planning process. This usually happens when an organisation is planning to launch new products, break into new markets or simply consolidate the success they have already achieved.
If you would like to know more about a Brand Review and what it could do for your organisation, get in touch! You can drop us an email or call Jonathan on 07816 870842. It would be great to hear from you!
What a Brand Review can do for your organisation
We worked with the leadership team and trustees of a charity, delivering a Brand Review to lay the foundation for their future communication strategy. At the heart of the review was establishing the values that reflected the purpose and personality of the organisation.
Working with an engineering firm our Brand Review identified the need for greater clarity in the image the company projected. In partnership with the management team we defined a clearer ‘message’ that differentiated the company, which helped to secure a significant new contract.
We delivered a Brand Review for a manufacturer as they adapted the business to a changing environment. We worked closely with the four directors to deliver an Action Plan. This identified the potential for launching new services and the brand development activity needed to support that.
Your Brand Review – Our approach
To deliver a Brand Review we spend some time with you. We want to learn about your organisation and the opportunities and challenges you’re facing. How we do this will depend on the size of the client, the scope of the project and the budget available. A Brand Review could consist of a series of group workshops run over a number of weeks. Alternatively it could be a single meeting with a business owner. Like all aspects of our work, our approach is tailored to the needs of our client.
The aim of the Brand Review is to help you understand how your brand can help you to achieve your business goals. To do this we look at your organisation from three different perspectives: the business perspective, the internal perspective and the external perspective. When the Brand Review has been completed the information gathered guides what happens next.
If the Brand Review is part of a larger branding project, it will influence what happens next. The information forms the foundation for the work we complete in the Brand Design and Brand Delivery stage. When the Brand Review is an independent project, we use the information gathered to create an Action List. This Action List indicates what activity we think is required to make the best use of your brand. As a result, it maximises the impact of the Brand Review on your business.
If you would like to know more about a Brand Review, and what it could do for your organisation, drop us an email, or call Jonathan on 07816 870842. It would be great to hear from you!
Some of our work