Brand is all about communication. A key communication tool for a brand is design. And design – good design – is all about clarity. The video, below, is also all [...]
It’s the big things in business that are important. It’s an easy assumption to make, isn’t it? But if you can focus on the little things – the detail – [...]
As a business owner you are probably responsible for the growth and development of your business. You have invested your knowledge, expertise and enthusiasm into the business to make it [...]
Are you aiming to be better? Or do you want to be the best? I had the opportunity to listen to a former Red Arrows pilot speak at an event [...]
When it comes to your customers, you have to go and find them. Don’t wait for them to come to you. There will always be an exception, but generally speaking, [...]
This year Coca Cola celebrates 125 years of trading. Quite an achievement. From the first sales in a pharmacy in Atlanta, to one of the world’s leading brands (worth over [...]
I talk to a lot of business owners, and one of the most frequent conversations they embark on is about how competitive their sector is… no matter what sector they’re [...]
Gucci – the leading fashion brand – went through an exercise where each of the companies within the Gucci Group had to define the essence of their brand in three [...]
I’ve just read an interesting article in Marketing Week, about brand communication, or simplicity in brand communication, to be more precise. (You can find the article here). It gives the [...]
I was doing some research for a project this week and came across a little gem that I wanted to share. The project we’re working on involves developing a sustainable [...]
New food packaging design: Paw Paw Pepper Sauce
Brand management: Build a winning team
How do you launch a new product?(c) Alder and Alder 2012