How to build a food or drink brand online

The best food or drink brands are built around the customer, demonstrating an ability to understand – and sometimes anticipate – what they’re looking for. Technology allows food and drink producers to do that more effectively than ever before. To…

Brand Audit: Is your brand ready for 2016?

365 days. 52 weeks. 12 months. A whole new year lies before you. What have you got planned? There will be challenges to overcome and opportunities to be seized. To make the most out of each opportunity you will need…

Brand building for startups

Startups fail. Most don’t survive more than a few years. Launching a new business is easy. Keeping it afloat is much harder. That’s why I’m going to be talking about brand building for startups on Tuesday 9th February at Exeter…
is your brand ready for export

Is your brand ready for export?

Making an impact in a new markets is always challenging. If those are overseas markets the need to make an impact is even greater, so you need to get your brand ready for export. The manufacturing sector has had an…

Get the most out of your packaging design

Packaging design is a powerful tool for food and drink producers. But there’s more to it than mere ‘shelf appeal’. Your packaging design can help you to tell the story behind your product. And it’s the story, not the packaging,…

Brand Review 2015

At this time of year it’s always useful to pause, take a look back and consider what lessons we can learn from the past 12 months. We’d like to take this opportunity to share our Brand Review of 2015 with…