How can you avoid competing on price?

In a crowded market it’s easy to think that you need to be cheaper than your competitors. But you don’t, you just need to be better. If you want to avoid competing on price, you need to offer customers something…

Why should you rebrand?

One of the questions we’re asked most frequently is “Why should you rebrand?”. The simple answer is, the time to consider a rebrand is when your organisation wants to achieve a different outcome. Something better. Something new. Possibly something it…

How to build a food or drink brand online

The best food or drink brands are built around the customer, demonstrating an ability to understand – and sometimes anticipate – what they’re looking for. Technology allows food and drink producers to do that more effectively than ever before. To…

Brand Audit: Is your brand ready for 2016?

365 days. 52 weeks. 12 months. A whole new year lies before you. What have you got planned? There will be challenges to overcome and opportunities to be seized. To make the most out of each opportunity you will need…

Brand building for startups

Startups fail. Most don’t survive more than a few years. Launching a new business is easy. Keeping it afloat is much harder. That’s why I’m going to be talking about brand building for startups on Tuesday 9th February at Exeter…