It’s got (almost) no spoken words and it’s black and white. So what has The Artist got to teach us about communication in this digital, 21st Century? I heard someone [...]
What do your customers want to know? When they’re interested in buying, what do they want to hear? This question came up at one of our seminars. We were talk [...]
Brand is all about communication. A key communication tool for a brand is design. And design – good design – is all about clarity. The video, below, is also all [...]
It’s the big things in business that are important. It’s an easy assumption to make, isn’t it? But if you can focus on the little things – the detail – [...]
As a business owner you are probably responsible for the growth and development of your business. You have invested your knowledge, expertise and enthusiasm into the business to make it [...]
Are you aiming to be better? Or do you want to be the best? I had the opportunity to listen to a former Red Arrows pilot speak at an event [...]
When it comes to your customers, you have to go and find them. Don’t wait for them to come to you. There will always be an exception, but generally speaking, [...]
This year Coca Cola celebrates 125 years of trading. Quite an achievement. From the first sales in a pharmacy in Atlanta, to one of the world’s leading brands (worth over [...]
I talk to a lot of business owners, and one of the most frequent conversations they embark on is about how competitive their sector is… no matter what sector they’re [...]
Gucci – the leading fashion brand – went through an exercise where each of the companies within the Gucci Group had to define the essence of their brand in three [...]
The Artist: A lesson in communication
Answer the question
Loud and clear: Brand communication(c) Alder and Alder 2012