Tape measure

Brand Audit: Are you ready for 2017?

What’s your goal for 2017? Whatever your plans for the next 12 months, the way you communicate is going to influence your success in achieving your goals. Whether you’re planning to launch new products, break into a new market, or…
rollercoaster

Brand Preview 2017: Part 2 – Flexibility

The past 12 months have been unpredictable, and if there’s one thing we can be confident about, 2017 will offer more of the same. We wanted to provide some answers to the questions we think you might have in the…
bridge

Brand Preview 2017: Part 1 – Focus

2016 has been a year of uncertainty. 2017 offers more of the same. In this atmosphere of uncertainty we wanted to take a look at the two key brand issues you need to consider in the next 12 months. This…
white-house

The power of words in branding

Words are the foundation of much of human communication. Two political campaigns in 2016, on either side of the Atlantic, have demonstrated the power of words. But when it comes to building a brand, words are often overlooked and everybody…
mountain

The first step to rebranding

Rebranding is all about making changes. Changes to what you do, what you sell, what you look like… there are lots of ways you can change. But if you want to make the most of the opportunity, the first step…
Price labels

How can you avoid competing on price?

In a crowded market it’s easy to think that you need to be cheaper than your competitors. But you don’t, you just need to be better. If you want to avoid competing on price, you need to offer customers something…
Butterfly

Why should you rebrand?

One of the questions we’re asked most frequently is “Why should you rebrand?”. The simple answer is, the time to consider a rebrand is when your organisation wants to achieve a different outcome. Something better. Something new. Possibly something it…