Your brand proposition

Your brand proposition is your first step in winning new business. It’s a statement that tells your audience what they will get from you. It’s not a description of the services you provide, necessarily, but a description of the benefit…

Brand Preview 2019: Make it personal

To create a customer experience that stands out in a crowded, noisy and chaotic environment, you need to make it personal. Creating a customer experience that is focused on the specific needs and desires of your target audience will give…

Build your social enterprise brand

If you build your social enterprise brand it will give you the opportunity to influence what people think and how they behave. It will give you the power to change things. As a social enterprise your brand is a particularly…

The Airbnb rebrand: Fulfil their global potential

With their position as pioneers of the sharing economy established, Airbnb recognised that it was time to fulfil their global potential. To do that they made the decision to rebrand with a clear proposition.   Why Airbnb rebranded Airbnb was…

Case study: Hospiscare rebrand

Hospiscare took the decision to rebrand when they recognised that they would need to increase their income, to maintain the scale and quality of their care in the future. This is a case study of our work on the Hospiscare…