The Airbnb rebrand: Fulfil their global potential

With their position as pioneers of the sharing economy established, Airbnb recognised that it was time to fulfil their global potential. To do that they made the decision to rebrand with a clear proposition.   Why Airbnb rebranded Airbnb was…

Case study: Hospiscare rebrand

Hospiscare took the decision to rebrand when they recognised that they would need to increase their income, to maintain the scale and quality of their care in the future. This is a case study of our work on the Hospiscare…

Why a charity should change their name

In a challenging environment, there are many reasons why a charity should change their name. As circumstances change it’s important to adapt, to be sure that you continue to deliver your message effectively to your audience. Clear communication is vital.…

Brand Preview 2018: Time to stand out

As we look at the year ahead there are lots of questions, and very few answers. In an environment of economic uncertainty there is an opportunity for bold, ambitious businesses to stand up and stand out. There’s an opportunity to…

The power of words in branding

Words are the foundation of much of human communication. Two political campaigns in 2016, on either side of the Atlantic, have demonstrated the power of words. But when it comes to building a brand, words are often overlooked and everybody…

The first step to rebranding

Rebranding is all about making changes. Changes to what you do, what you sell, what you look like… there are lots of ways you can change. But if you want to make the most of the opportunity, the first step…

How can you avoid competing on price?

In a crowded market it’s easy to think that you need to be cheaper than your competitors. But you don’t, you just need to be better. If you want to avoid competing on price, you need to offer customers something…