white-house

The power of words in branding

Words are the foundation of much of human communication. Two political campaigns in 2016, on either side of the Atlantic, have demonstrated the power of words. But when it comes to building a brand, words are often overlooked and everybody…
mountain

The first step to rebranding

Rebranding is all about making changes. Changes to what you do, what you sell, what you look like… there are lots of ways you can change. But if you want to make the most of the opportunity, the first step…
Price labels

How can you avoid competing on price?

In a crowded market it’s easy to think that you need to be cheaper than your competitors. But you don’t, you just need to be better. If you want to avoid competing on price, you need to offer customers something…
Butterfly

Why should you rebrand?

One of the questions we’re asked most frequently is “Why should you rebrand?”. The simple answer is, the time to consider a rebrand is when your organisation wants to achieve a different outcome. Something better. Something new. Possibly something it…
Pizza

How to build a food or drink brand online

The best food or drink brands are built around the customer, demonstrating an ability to understand – and sometimes anticipate – what they’re looking for. Technology allows food and drink producers to do that more effectively than ever before. To…