Brand Preview 2019: Make good use of your data

The scale of your success in the next twelve months will depend on your ability to make good use of your data. The more you understand about your customers, and their behaviour, the more effectively and efficiently you will be…

Build your social enterprise brand

If you build your social enterprise brand it will give you the opportunity to influence what people think and how they behave. It will give you the power to change things. As a social enterprise your brand is a particularly…

The Airbnb rebrand: Fulfil their global potential

With their position as pioneers of the sharing economy established, Airbnb recognised that it was time to fulfil their global potential. To do that they made the decision to rebrand with a clear proposition.   Why Airbnb rebranded Airbnb was…

Case study: Hospiscare rebrand

Hospiscare took the decision to rebrand when they recognised that they would need to increase their income, to maintain the scale and quality of their care in the future. This is a case study of our work on the Hospiscare…

Why a charity should change their name

In a challenging environment, there are many reasons why a charity should change their name. As circumstances change it’s important to adapt, to be sure that you continue to deliver your message effectively to your audience. Clear communication is vital.…

Brand Preview 2018: Time to stand out

As we look at the year ahead there are lots of questions, and very few answers. In an environment of economic uncertainty there is an opportunity for bold, ambitious businesses to stand up and stand out. There’s an opportunity to…